Our Story

In August 2014, while working in a school in the United Kingdom, Morin Williams found that children from African backgrounds, in particular, were harder to manage in the classroom than others. Digging deeper, Morin discovered that many of these boys came from families where there was no parent at home when they got home from school. Both parents worked long hours or in the case of households where there was just one parent, that parent worked long hours. The parents of these children were away from the home most of the time. She found out that the void left by this ’empty home’ syndrome forced the children out on to the streets and to engage in aimless and dangerous activities on the streets. Morin also observed that girls lacked confidence, had few relevant skills and many were underachieving.

After spending months trying to figure out how to provide the right solution to these problems, Morin realised that it was necessary to target the root of the problem. The problem was poor parenting, poor organisation and lack of financial education in families. This was causing a break down in values. To solve this, Morin knew she could not do it alone and that she would need the support of many people. She was aware that to change the situation and provide a holistic approach would require the support of a ‘village of ambassadors.’ An idea that comes from a popular saying among the people of West Africa that it takes a village to raise a child’ the immediate family is often not big enough to raise a successful child. The idea of ambassadors comes from the collection of volunteers, mentors, coaches, teachers and partners who all come together to transform the lives of children, young people and women.

To achieve the goal of transforming the lives of women and children a member’s network was set up to support the movement through the provision of business, career and financial education, coaching, mentoring, seminars and networking events.